Changes to Marketing Your Property
8th March 2022
From the end of May 2022 all property listings for both sales and rental property must include a property’s price, council tax band or rate and for sales, tenure information.
The new rules, announced by the NTSELAT (National Trading Standards Estate & Letting Agent Team), are the result of their research which found 90% of home movers and renters would prefer to find detailed information when searching on a portal. Later changes are set to be backed by legislation and will make compulsory the inclusion of details including utilities, flooding risk and non-standard features such as restrictive covenants.
In the survey, over half of consumers (54%) said they would be less likely to buy or rent a property where information was missing on a property portal.
A study by Purplebricks found it takes an average of just 25 seconds for Brits to know whether a house is right for them, while anyone browsing a listing online decides in less than 10 seconds. To boost your property further, why not consider a 3D Tour for your property?
Sources:
Joyner. L (2021) Purplebricks launches new 25-second virtual house tours on TikTok (Online Article) https://www.housebeautiful.com/uk/lifestyle/property/a37894439/purplebricks-virtual-house-tours-tiktok/ (Accessed 07/03/2022)
Dataloft, National Trading Standards Estate and Letting Agent Team (NTSELAT)
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