Market Outlook: Rents

15 August 2024

Back to posts

Market Outlook: Rents

  • Rental growth has been high in recent years, but the pace is now slowing. Leading indicators are starting to show slowdown in tenant demand and an improvement in supply.
  • UK annual rental growth is currently at 5.2%, however this has almost halved from 10.3% in July 2023.
  • Affordability is increasingly critical. Renters paid an average 32.7% of their income on rent in July, slightly weakened in all but two UK regions over the last year.
  • Rental growth expected to ease back in 2024, broadly in line with earnings growth forecasts and is forecast to moderate to 2.5% by 2028.

Source: Dataloft by PriceHubble, HomeLet July 2024, HM Treasury, Nationwide, CBRE, Savills, Knight Frank, Rightmove, JLL Chestertons, Zoopla. August 2024

Related Posts

4 August 2026

Clearing is Coming Up and There’s Some Good News for Brighton Student Landlords

Last year, Clearing arrived while the universities were still trying to fill their own buildings....

3 August 2026

Brighton and Hove Sales Insights

The Market Hasn’t Slowed – Buyers Have Just Become More Selective Here’s the latest Zoopla...

28 July 2026

What Do Heatwaves Mean for the Rental Sector?

The UK’s increasingly hot summers are beginning to change what tenants expect from their homes....

27 July 2026

Selective Licensing Is Expanding in Brighton and Hove

More landlords in Brighton and Hove will soon need a licence to continue legally renting...

21 July 2026

Landlords: Your Tax Deadline is Here

August 7th- we’ve reached the first deadline Landlords with more than £50,000 in qualifying annual...

21 May 2026

Renters Rights Act: Landlord Mistakes We’re Already Seeing

The Renters’ Rights Act is now in force, and we’re already seeing landlords caught out...